A selection of covers art directed and executed for Time Out across the globe, including New York, Los Angeles, Chicago, Miami, London, Sydney and Melbourne.
A huge shout out to all the talented photographers, illustrators, designers, and CGI artists who’ve collaborated to making these covers possible.
A few examples of some covershoots I’ve had the pleasure of conceptualizing, art directing, and then bringing to life on the cover of Time Out. None of these could be possible without the awesome photographers, assistants, stylists, photo studios, and the talent (obviously).
Creative direction and execution for all collateral for the Time Out 50 Campaign. To celebrate Time Out’s 50th anniversary, the brand celebrated by publishing a book - ‘50 years, 50 covers’ published by Unicorn - launching an exhibition at the Museum of Brands, and throwing a one-day festival at Granary Square.
Collateral required for the campaign included a 50th anniversary logo, designing ‘50 years, 50 covers’, exhibition design, event promotion collateral and signage for the event space. Limited edition Time Out 50 covers were also produced globally to coincide with the celebration.
A selection of projects I’ve developed in my spare time, mainly focussed around the topics of typography, hand lettering, pop culture, nostalgia, craft, and experimentation.
Creative Direction for a digital content campaign for Time Out, globally. Focussing on the core pillars of Time Out (eating, drinking, things to do), the brief was to re-vamp the design aesthetic for these heavily-trafficked areas of the Time Out network, making the user experience more cohesive, responsive, and visually pleasing.
Templates were developed for the homepage, Facebook, Twitter, Instagram, email, and video, which were then shared globally with brand guidelines documents to assist with implementing the franchise across all cities worldwide.
Creative Direction, illustration, design, and copy my first zine: ‘A zine about Mary, for Mary,’ containing infographics, fun facts, jokes, and messages about Mary - for Mary - on her birthday.
Creative Direction and front-end design for the Welcome Newsletter redesign for Time Out.
The Welcome email newsletter was in desperate need of a fix-up, as it's the primary point of contact for the brand with new sign ups. Not only does it need to quickly let people know what Time Out is, but it also needs to be an entry point where people are engaged and inspired to explore further information on the site. The newsletter has been heavily curated to feature only information that's proven to be most useful and popular on the site, and this is complemented by clean, responsive design that features inspirational, high-impact photography to help direct traffic to the site(s).
As the National Art Director for Time Out in 2015, I was tasked with helping expand the business nationally, in an attempt to create alternate revenue streams to the already-strong New York product. During this time I worked closely with Sales, Marketing, Ad Ops, and Events, and was tasked with creating an online portal that housed all information about Time Out for potential clients. The Client Center uses strong imagery, magazine covers, specs, and infographs to convey this information in a clean, sophistcated and contemprary way, that could be easily maintained and updated regularly.
Cover and features designed for the New Review and Observer Tech Monthly - supplement items in the Guardian's Sunday paper, The Observer.
Creative Direction, execution, and illustration for the Time Out Love Awards 2018 campaign.
Time Out is a brand that tells readers what the should love about their city, but the Time Out Love Awards is all about our readers telling us what they love. This was a global campaign, spanning 15 cities across the globe, where we reached out to readers, asked them what they love, and the winners were revealed in print and online. A series of neon signs were illustrated in a multi-phased campaign to help encourage voting. This signage served as the backbone for all creative collateral produced across digital and print, and was also translated into Portuguese, Spanish, and French for use in Europe.
A handful of recent logos for clients, ranging from accountants to wine importers
One of Time Out’s strengths is with brand partnerships; working with a client that’s aligned, and developing a custom content campaign across print and digital that will help give them exposure to a perfect target market. Throughout my time working for Time Out I’ve worked regularly on custom publishing, banner ads, print advertising, and much more.
Art direction for collateral produced for the new London branch of Urban Walkabout - a publisher of pocket-sized area guides, focussing on fashion food, design & lifestyle. Collateral produced include the first four pocket-guides in the London series (Shoreditch, Soho, Notting Hill & Marylebone), Media Kits, Invitations, promotional flyers, t-shirts, tote bags, stationery, digital collateral, and more.
A constantly-growing photography project, celebrating the diverse typography signage found on barge boats on the canals of London.