Time Out 50 Campaign
Creative direction and execution for all collateral for the Time Out 50 Campaign. To celebrate Time Out’s 50th anniversary, the brand celebrated by publishing a book - ‘50 years, 50 covers’ published by Unicorn - launching an exhibition at the Museum of Brands, and throwing a one-day festival at Granary Square.
Collateral required for the campaign included a 50th anniversary logo, designing ‘50 years, 50 covers’, exhibition design, event promotion collateral and signage for the event space. Limited edition Time Out 50 covers were also produced globally to coincide with the celebration.
Creative Direction & Design: Tom Hislop
Branding
A new, celebratory version of the iconic Time Out logo was required for branding all pillars of Time Out’s 50th birthday.
Commemorative Book: ‘50 Years, 50 Covers’
A book solely dedicated to Time Out’s most iconic legacy: it’s incredible covers. The 132-page book celebrates Time Out’s best Art Directors from across the globe from its inception.
Exhibition Design
Time Out partnered with the Museum of Brands in London to continue the 50th celebrations, and showcase the top 50 covers from the past half-century. The original copies of all magazines were framed and displayed in chronological order, with behind-the-scenes anecdotes and stories from past editors about how each issue came to fruition.
Merchandise
To coincide with the exhibition, limited-edition t-shirts, tote bags, and posters were sold at the Museum of Brands, showcasing a selection of cover artwork.
Event Design
A massive one-day festival took place in Granary Square to celebrate. The festival featured live music, drag shows, comedy, a ‘gin cloud’, wrestling rink, and a stage floating on a barge.
